Thursday 9 December 2010
Tuesday 7 December 2010
Thursday 2 December 2010
The Soloist Advertising
- The Soloist was to be one of the first commercials for the Academy awards.
- A 30 second commercial on the awards cost $1.4million
- Many wide-audienced films would target the Superbowl (young male) but the Academy Awards would be more aimed at an older possibly female audience. The Soloist would be more fitting to the older audience.
- Ad time on the oscars was discounted due to state of TV advertising economy at the time, this meant ABC had difficulties selling the oscars.
- Studios can only advertise a movie that is released after the awards, no sequel advertising
- Studios are only allowed to advertise one film on one spot in the broadcast.
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