Objectification - Benny Benassi

How are Women Objectified? 
- Shown in Bikinis, oiled, not much clothes
- Shown doing simple tasks, maybe showing they are being told to do so
- Camera focuses on curves 
Why are they objectified? 
- Increase views of video/record sales
- Appeals to male audience, images of women and power tools 
- Quite humourus, details of power tools - won't really be read
- May appeal to women who desire to look like women in video
Is it fair?
- Lots of music videos include similar images (particularly male artists) 
- Fits male gaze