Paul Blogs

These blogs are made to document production, the main actors (Simon Pegg, Nick Frost) are featured. The blogs are used to show the audience what the film is about and to give them a 'behind the scenes' view into the movie but will be conscious of ruining the plot or giving away spoilers, it's treated as a teaser. They contain the same humour as would be used in the movie, this would give an incentive to the audience to watch the film. These blogs, along with being on the internet will be used as DVD extras to help sell more copies.